Alex graduated from Drexel University with a B.S. in Electrical Engineering and a B.S. in Computer Science in 1990. He did his graduate work at Princeton University from where he graduated in 1992 with an M.S. in Computer Engineering. Alex worked in the medical device space since 1988 when he was part of the Dupont team developing software for an automated blood analysis system used to screen donated blood at blood banks. Alex went on to start a systems development and regulatory consulting business specializing in medical device manufacturing, clinical development, and compliance. In 2002, after a successful sale of his company, Alex joined Vital Signs (a $250MM public company) where he held CIO and COO positions. After the Vital Signs acquisition by GE Healthcare in 2008, Alex was named the GM and CEO of the $400MM global Vital Signs Devices business at GE. During his tenure at GE, Alex’s P&L received the coveted globe award for the highest revenue growth of a GE Healthcare Systems P&L in 2009 while achieving over 25% pre-tax margin.
Alex joined Visionsense in 2010 with the goal of helping the company enable 3D visualization as the standard of care for minimally invasive surgery.
Joseph W. Rollero
Executive VP of Business Development and Global Sales
Mr. Rollero joined Visionsense in 1995, to lead the commercialization of the technology to the marketplace. Mr. Rollero’s brings over 20 years of experience in the medical field comes from working with four Johnson & Johnson companies, including Ethicon Endo-Surgery and CardioVations at their inception. He brings his expertise in Minimally Invasive Surgery Marketing and Sales Management experience in developing markets, businesses and organizations. This personal experience in the medical field has also led him to hold several patents in the MIS segment.
Mr. Rollero holds a B.S. degree in Business at Jacksonville University.
VP Research & Development and Israeli Site Manager
Mr. Ofer Braude has vast experience as VP Research & Development in 3 multidisciplinary companies. Latest experience was in MindGuard, developing a stroke prevention permanent implant, diverting emboli from reaching the brain. Previously, he was in Lasercomm for 3 years where had managed a growing R&D group from 10 up to 60 team members, and 10 years in medical lasers’ market leader Lumenis (Formerly: ESC and Laser Industries), preliminary as mechanical engineer till promoted to VP of R&D.
Mr. Braude holds B.Sc. in Mechanical Engineering from Tel-Aviv University.
VP Finance & Operations
Mr. Azi Ben-Yishai has an experience of over 20 years in the medical industry. He was the COO and Product Manager of Y-Beam Technologies Inc., a company active in the field of medical device lasers. Previously, he was the Vice-president of Lon Cosmetics Ltd. an import/ export marketing company in the cosmetics field.
Mr. Ben-Yishai holds an M.Sc in Chemistry from the Hebrew University of Jerusalem.