Avi Yaron, CEO & Founder
Mr. Yaron’s 20 years of management and innovation experience evolved from the communications world, first as an officer in the Israeli intelligence forces and later in Eldat Communications, an Infrared diffused wireless communication company. Among his initiatives, he founded ‘MotoTech,’ which developed advanced ignition systems for motorcycles, and was among the developers of Tel-Aviv University’s microprocessor lab. Due to a brain tumor that was detected by coincidence, Mr. Yaron became deeply involved in the minimal invasive surgical field. This personal experience led him to found Visionsense. Mr. Yaron has a B.S. in Electrical Engineering from Tel-Aviv University, and an M.S. in Management from Boston University. He holds several patents in the field. He is a visiting lecturer in the MBA entrepreneurial programs of MIT and Babson College.

Joseph W. Rollero, Executive VP Business Development
Mr. Rollero's vast experience in the medical field comes from working with four Johnson & Johnson companies over the past 17 years, including Ethicon Endo-Surgery and CardioVations at their inception. He brings his expertise in Minimally Invasive Surgery Marketing and Sales Management experience in developing markets, businesses and organizations. This personal experience in the medical field has also led him to hold several patents in the MIS segment. He holds a B.S. degree in Business at Jacksonville University.

Michael S. Tropea, VP Sales
Mr. Tropea joins Visionsense with 12 years of experience in Sales, Sales Management, Marketing and Sales Operations in the medical device field. For the past 4 years, Mike was one of the top Sales Managers with Intuitive Surgical, the world leader in robotic surgery. He holds a BA degree in Health and Physical Education at Furman University and MA degree in Public Administration at Troy State University, Livorno, Italy.

Dr. Tami Frenkel, VP Strategic Marketing
Dr. Frenkel gained her professional experience in developing artificial nerves at The Weizman Institute, with the collaboration of Stanford University. She managed the QA and Regulatory department in a packaging company and established a private commercial company. Dr. Frenkel has acquired most of the project designs and management experience in the life sciences field, and in addition to her extensive studies. Dr. Frenkel holds a Ph.D. in Bio-Medical Engineering from Stanford University and a B.Sc. in Industrial Design, Engineering and Biology.

Ofer Braude, VP Research & Development and Israeli Site Manager
Mr. Ofer Braude has vast experience as VP Research & Development in 3 multidisciplinary companies. Latest experience was in MindGuard, developing a stroke prevention permanent implant, diverting emboli from reaching the brain. Previously, he was in Lasercomm for 3 years where had managed a growing R&D group from 10 up to 60 team members, and 10 years in medical lasers’ market leader Lumenis (Formerly: ESC and Laser Industries), preliminary as mechanical engineer till promoted to VP of R&D. Mr. Braude holds B.Sc. in Mechanical Engineering from Tel-Aviv University.

Azi Ben-Yishai, Director of Operations
Mr. Azi Ben-Yishai has an experience of over 20 years in the medical industry. He was the COO and Product Manager of Y-Beam Technologies Inc., a company active in the field of medical device lasers. Previously, he was the Vice-president of Lon Cosmetics Ltd. an import/ export marketing company in the cosmetics field. Mr. Ben-Yishai holds an M.Sc in Chemistry from the Hebrew University of Jerusalem.

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